Sale CalendarSaturday 15 August 2026

Black FridayDate confirmed

104DAYS AWAY 27 Nov 2026 – 30 Nov 2026
The Friday after US Thanksgiving — late November

The deepest, widest discounting event on the Australian calendar — it has overtaken Boxing Day for most categories. If you only plan one purchase window a year, this is it.

Being straight with you: The date is fixed by rule (day after the fourth Thursday of November, running through Cyber Monday). Depth varies: electronics and small appliances genuinely drop; some “deals” are theatre. Know a fair price before you click — that’s what our price guides are for.
WHAT MOVES

Categories worth watching

No rushAugust

TVs

Typical pricing this month — buy if you need it, no premium to avoid.

Next strong window: November — Black Friday is now the best TV window of the year, full stop.
See what you should pay →
No rushAugust

Laptops

Typical pricing this month — buy if you need it, no premium to avoid.

Next strong window: November — Black Friday: the widest laptop discounting of the year.
See the timing →
No rushAugust

Phones

Typical pricing this month — buy if you need it, no premium to avoid.

Next strong window: September — New iPhones announced September — previous iPhones get official cuts.
See the timing →
Good timeAugust

Headphones & earbuds

Afterpay Day (late Aug) usually includes major audio brands.

⏳ Afterpay Day is expected in 5 days — worth holding out.
See what you should pay →
No rushAugust

Small kitchen appliances

Typical pricing this month — buy if you need it, no premium to avoid.

⏳ Afterpay Day is expected in 5 days — worth holding out.
See what you should pay →
No rushAugust

Coffee machines

Typical pricing this month — buy if you need it, no premium to avoid.

⏳ Afterpay Day is expected in 5 days — worth holding out.
See what you should pay →
No rushAugust

Stick & robot vacuums

Typical pricing this month — buy if you need it, no premium to avoid.

⏳ Afterpay Day is expected in 5 days — worth holding out.
See what you should pay →
No rushAugust

Mattresses

Typical pricing this month — buy if you need it, no premium to avoid.

Next strong window: November — Black Friday: mattress-in-a-box brands go deepest here.
See the timing →
Good timeAugust

Tools & DIY

Father’s Day lead-in promos start late August.

See the timing →
No rushAugust

Toys & LEGO

Typical pricing this month — buy if you need it, no premium to avoid.

Next strong window: November — Black Friday: strong on LEGO and big-ticket toys.
See what you should pay →
No rushAugust

Luggage & travel

Typical pricing this month — buy if you need it, no premium to avoid.

⏳ Afterpay Day is expected in 5 days — worth holding out.
See the timing →
No rushAugust

Fridges & washers

Typical pricing this month — buy if you need it, no premium to avoid.

Next strong window: November — Black Friday increasingly includes big whitegoods.
See the timing →
BEFORE THE EVENT

Know the fair price first

The single best preparation for any sale event is knowing what a good price looks like before the banners go up. A “40% off” sticker on an inflated anchor price is worse value than a quiet 15% off an honest one.

Family air fryer

GREAT FAIR HIGH $130 $230 What you should pay (AUD)
Reviewed 15 Aug 2026See the band →

Cordless stick vacuum

GREAT FAIR HIGH $300 $700 What you should pay (AUD)
Reviewed 15 Aug 2026See the band →

Robot vacuum

GREAT FAIR HIGH $450 $1000 What you should pay (AUD)
Reviewed 15 Aug 2026See the band →

Home espresso machine

GREAT FAIR HIGH $400 $900 What you should pay (AUD)
Reviewed 15 Aug 2026See the band →

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