When to BuySaturday 15 August 2026

When to buy phones in Australia

No rushTypical pricing this month — buy if you need it, no premium to avoid.
Next strong window: September. New iPhones announced September — previous iPhones get official cuts.
THE YEAR AT A GLANCE

Phones: month by month

January Jan New Android flagships launch — last year’s models drop sharply. Feb Prior-gen Android pricing keeps sliding after launch season. Mar April Apr May May June Jun July Jul August Aug New iPhones announced September — previous iPhones get official cuts. Sep Post-launch: last-gen iPhones and trade-in promos everywhere. Oct Black Friday: best carrier and outright pricing of the year. Nov December Dec TODAY
February

New Android flagships launch — last year’s models drop sharply.

March

Prior-gen Android pricing keeps sliding after launch season.

September

New iPhones announced September — previous iPhones get official cuts.

October

Post-launch: last-gen iPhones and trade-in promos everywhere.

November

Black Friday: best carrier and outright pricing of the year.

Prime window: November. If your purchase can wait, that’s when this category is cheapest.
EVENTS THAT MOVE THIS CATEGORY

Sale events to watch

104DAYS

Black FridayDate confirmed

27 Nov 2026 · The deepest, widest discounting event on the Australian calendar — it has overtaken Boxing Day for most categories. If you only plan one pur…

334DAYS

Prime Day (Australia)Predicted

15 July 2027 · Amazon’s members-only mid-year event. Genuinely sharp on Amazon devices, headphones, and small appliances — and it drags competitors into ma…

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