Sale CalendarSaturday 15 August 2026

The Mid-Year Toy SalesPredicted

304DAYS AWAY 15 June 2027 – 31 July 2027
Mid-June through July

The famous Australian ritual: Big W, Target, Kmart and Amazon all run their biggest toy discounting of the year in the middle of winter. The smart Christmas shop happens in July, hidden in the garage until December.

Being straight with you: Exact launch dates float by retailer (usually mid-June to mid-July). LEGO discounts here are routinely the deepest of the year — better than Black Friday for many sets.
WHAT MOVES

Categories worth watching

No rushAugust

Toys & LEGO

Typical pricing this month — buy if you need it, no premium to avoid.

Next strong window: November — Black Friday: strong on LEGO and big-ticket toys.
See what you should pay →
BEFORE THE EVENT

Know the fair price first

The single best preparation for any sale event is knowing what a good price looks like before the banners go up. A “40% off” sticker on an inflated anchor price is worse value than a quiet 15% off an honest one.

Kids tablet

GREAT FAIR HIGH $180 $330 What you should pay (AUD)
Reviewed 15 Aug 2026See the band →

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